Ender’s Game

Launch Article

Project Info

Toronto’s Spoke Agency tasked Yellow Bear Studios with developing a Youtube masthead videogame that enabled users’ mobile phones or tablets to serve as an input device to control the actions of the browser-based game. The trick? It had never been done before in Canada and we had 3-weeks to turn the project around.

Using Google’s Double Click Rich Media and Channel Connect technologies the Yellow Bear team created a seamless experience that utilized an HTML5 mobile site to turn viewers’ smart-devices into a game controller.

This 24hr campaign that appeared on Youtube’s homepage was a completely new offering to the Canadian market and created a new and exciting way to increased engagement among its targeted audience.

Rich Media Development

HTML5 Development

Google Channel Connect Development

Flash Game development